When it comes to your domain, you need to make sure that the name you choose is suitable for the business you’re going to be advertising with your site. Choosing the proper name for your website and domain is, therefore, an essential part of the website building process. We’re going to be looking at some of the tips and tricks we know for choosing a domain name.
Keep It Short And Simple
One of the first things that you should take into consideration when it comes to choosing a domain name is keeping things short and simple. The name of your domain should be one or two words at best. Apple, Facebook, Twitter and Amazon are all single word domain names, and this makes them easy to remember and also well-known names across the world. Your domain name should follow this trend if possible.
Check For Different Spellings
One of the other things that you should consider when it comes to your web domain name is if it has multiple spellings. A lot of words have an American counterpart for example, and this means that certain words are going to be spelt differently for people in the UK, where the ‘s’ is replaced with a ‘z’. As well as this, words which contain ‘ie’ may well be spelt by some people as ‘ei’. This is something which you’re going to need to take into consideration when you create your domain name. Some people get around this by choosing a domain name which has an awkward spelling, and then purchasing both domain names, so that people arrive at their site regardless of which spelling is used.
Work Within Your Area
Let us suppose for a minute that you’re looking to put out a service exclusively for people in your local area. This will ring true for those people who perhaps own a brick and mortar store, and are looking to create an online presence. If this is the case, then you should try and make sure that your domain name uses the name of your town or city within it. This can help you to become more recognisable, and allow customers to tie the physical store to the online presence.
Overall, these are a few of the tips and tricks which we would suggest for choosing the correct domain name. The name of your domain is important because it provides an anchor for people to recognise your site, and this will allow them in turn to find your services and goods. Your domain name should be catchy, easy to remember and make people recognise you as soon as they hear the name. If it is a problematic spelling, then you should always try and make sure that every possible variation of the grammar is covered and sorted, as that way you’ll be guaranteeing that traffic comes to your site regardless of how it is spelt. Your domain name is such a core part of your entire online presence, so making sure that the correct name is chosen is such an important task. For further information about this topic, speak to the guys at Zen Hosting.